A cookie policy is a statement that provides users with essential information about a website’s use of cookies, detailing their purposes, the types of cookies used, and any involvement of third parties in data processing. Moreover, it is a legal requirement that defines how data is collected and consent is managed, while also functioning as a tool for transparency and user’s trust.
To draft an effective cookie policy that achieves legal conformity, certain fundamental principles must be followed;
-Compliance with National Law
A cookie policy must ensure compliance with applicable national law, addressing requirements such as consent, data retention, and user rights accordingly.
-Accessibility
To be effective, it must be readily accessible through the website’s cookie banner or pop-up, as well as prominently located on the website itself—ideally at the top or bottom of each page; accessibility is essential, not only in terms of visibility but also for users with disabilities.
-Plain, Accessible Language
A successful approach involves text in plain, accessible language, without technical jargon to ensure users understand how their data is processed and the implications of their consent.
-Clear Purpose and Scope
An effective cookie policy should clearly outline its purpose and scope, specifying the reason and types of cookies in use, their roles, and the necessity of each. Where tracking and monitoring are conducted, this must be disclosed, including the use of cookies for personalized advertising.
-Cookies classification by Type
An important aspect to consider is the classification of cookies by function to improve transparency and user consent management. Categories should include “Strictly Necessary Cookies”, “Performance Cookies”, “Functionality Cookies”, “Targeting/Advertising Cookies” as well as any other “Third – Party Cookie”.
-Data Collection in Detail
A detailed specification of the collected data is necessary, including online identifiers, usage statistics, location data, and device/browser details. Special categories of data should not be collected. If data is anonymized, aggregated, or pseudonymized, this should be noted.
-Clear Consent Option
A clear consent mechanism, such as a banner allowing users to accept, reject, or customize cookie settings without affecting site usability, must be offered.
Additionally, users should be able to withdraw consent at any time. A “Cookie Settings” or “Manage Cookies” link to opt – out, ideally placed in the website footer, must be easily accessible.
-Cookies’ Lifespan
It is also essential to include appropriate expiration dates for cookies. Strictly necessary cookies may have a longer duration to support core website functions, while other types, such as advertising cookies, should expire sooner to align with data privacy standards and the principle of data minimization.
A cookie policy should include data retention periods for each cookie type and explain how users can request data deletion or manage data retention.
-Regular Policy Update
Key principles include periodical updates of the policy to incorporate changes in cookie practices, technological advancements, or legal requirements.
The users should be informed of any updates that impact data privacy.
Edited by Michales Kamposos