The globalization and ubiquitous character of information in the era of social media and cloud computing has led to a loss of control over individuals’ own data, who face significant difficulties to understand and measure the consequences of the disclosure of their personal information on the Internet, as well as the means and the context in which they are or will be processed. Under the reviewing process of the EU Data Protection Directive, the “right to be forgotten” appears to be the means by which individuals will be able to regain control over their data. However, implementing the new right in the ICT environment and striking the proper balance between conflicting rights, such as the freedom of expression, will not be easy. The purpose of the chapter is to identify the challenges that Web 2.0, Web 3.0, and cloud computing technologies raise, focusing on how these challenges are addressed under the new “right to be forgotten” and providing an insight of the alternative “quasi legal” measures that emerge.

Human Rights and Risks in the Digital Era: Globalization and the Effects of Information Technologies. IGI Global 2012. The direct link to the chapter can be found in:

Edited by Maria Giannakaki